Product Analytics and Reporting: Understanding Your Data

What to open first

Ordafy separates quick insight from formal exports. Use Analytics (/analytics) for dashboards and trends, and Reports (/reports) when you need structured exports for accountants or weekly reviews.

Step 1: Analytics overview

1. Open Analytics (/analytics).
2. Set a date range that matches how you review the business (week, month, quarter).
3. Scan revenue, order volume, popular products/services, and conversion-style signals available on your plan.

Step 2: Tie numbers to operational screens

• Spike in sales → inspect Orders (/products/orders)
• Booking demand → inspect Bookings (/services/bookings) and Availability (/settings/availability)
• Till vs online mix → compare POS activity with Shop-origin orders

Step 3: Reports for deeper pulls

Open Reports (/reports), choose the report type (sales, orders, customers, etc. as listed), set filters, and export when you need CSV/spreadsheet output. Pair with Financials (/financials) for money views and Payout (/payouts) for bank settlement.

Step 4: Turn insight into action

• Restock winners via Inventory
• Retire weak SKUs or improve photos/descriptions on Products
• Run a promo from Marketing when conversion dips
• Adjust staffing on Team for peak booking days

Frequently asked questions

Why don’t Analytics and Payouts match to the penny?

Analytics often show gross sales activity; payouts reflect Stripe balances after fees, refunds, and schedule. Use both screens together.

Can customers see my analytics?

No. Analytics and Reports are Business tools for your team with the right permissions.

Where should I start if I am new?

Pick last 7 days in Analytics, open the top product, and verify three recent orders fulfilled correctly—then expand the range.

Read the numbers, then ship

Continue with reports and exports, financials and payouts, and product analytics ROI. Sell on Shop.