Ordafy Analytics & Reports: Measure ROI That Matters
Use Ordafy Business Analytics and Reports to track Shop sales, bookings, channels, and fees—so UK providers improve ROI with decisions, not vanity metrics.
Measure money and fulfilment, not vanity
Ordafy Analytics and Reports exist so you can see what actually grew the business: orders, bookings, average order value, refunds, and channel mix—not empty page views alone.
Key metrics to track weekly
- Gross sales and net after fees
- Order and booking volume by listing
- Conversion from Shop browse to paid
- Refund and cancellation rates
- Channel split: Shop, POS, Pay links
Sales and bookings analytics
Compare products under Orders with services under Bookings. Peak times, popular variants, and no-show patterns tell you what to restock, repricing, or reschedule.
Marketing performance
When you run promo codes from Marketing, check whether discounted sales still clear a sensible margin after processing and any Shop commission.
Fee-aware ROI
ROI is revenue minus cost to serve—including card processing, marketplace commission on Shop sales, materials, and labour. Financials and Payouts help you see what landed in the bank.
Reports for stakeholders
Export or review Reports when you need a clean weekly or monthly snapshot for co-owners, accountants, or franchise partners in a Business Group.
Turn insights into actions
If Shop conversion is low, fix photos and descriptions. If POS outperforms Shop, improve discovery or local SEO on listings. If refunds spike, tighten policies and fulfilment SLAs.
Frequently asked questions
Where do I open Analytics?
In Ordafy Business, use Analytics for live performance and Reports for structured exports and summaries.
Can I see which channel makes more money?
Yes—compare Shop, POS, and Pay outcomes so you invest time where margin and volume are strongest.
How often should I review ROI?
Weekly for promotions and inventory; monthly for pricing and staffing. Pair with analytics reporting guide.
Make the numbers useful
Open Analytics after you have a week of real sales. Continue with transparent fees and financials and payouts. See Pricing.