Promo Codes & Marketing on Ordafy
Create Ordafy promo codes and campaigns in Business Marketing to grow Shop sales and bookings—without training UK customers to wait for endless discounts.
Marketing should protect margin
Ordafy Marketing tools help you run promo codes and campaigns for eligible products or checkout flows. The goal is intentional demand—not permanent markdown culture.
Create codes with a job
Launch, quiet Tuesday, bundle upsell, or win-back. Name codes so Analytics can tell campaigns apart.
Where customers apply them
Shoppers apply codes at Ordafy Shop checkout (and compatible Pay flows depending on setup). Tell them the exact code and expiry in your post or email.
Pair codes with a strong listing
A discount cannot fix weak photos or unclear policies. Fix the listing first, then add the code.
Measure after each campaign
In Analytics, compare discounted volume vs margin after processing and any Shop commission. Kill codes that only attract one-time bargain hunters.
Frequently asked questions
Where do I create promo codes?
Ordafy Business → Marketing (/marketing). Guide: marketing tools and promo codes.
Can affiliates use my codes?
You can issue distinct codes for affiliates and partners so you can attribute performance cleanly.
Should every product be discountable?
No. Exclude thin-margin SKUs and peak booking slots you always fill at full price.
Run one disciplined campaign
Pick a single goal, one code, one end date, and one Shop URL. Continue with growing Shop sales and Pricing.
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