Service & Product Widgets for Marketing Campaigns

Why campaign-level widgets convert better

A business widget shows your full catalogue—great for a homepage. A service or product widget lands the customer directly in booking or checkout with no browsing step. Use these for paid ads, seasonal promos, and partner landing pages on your own site or Ordafy-hosted URLs.

Example campaigns

• Salon: Facebook ad → “Bridal makeup package” → data-type="service" data-id="bridal-makeup"
• Fitness coach: Landing page → “12-week weight loss” → service widget with package variants
• Restaurant: Father’s Day email → product widget for the special meal SKU
• Retail: Influencer link → product widget with size/flavour pickers

Service variants in campaigns

Configure variants in Ordafy Business under the service (pricing & duration / variants):

• Standard / Premium / Senior stylist
• 30 min / 60 min durations
• 1 session / 5-session bundle

The service widget shows a picker when you have two or more variants, then date → time → book. Single-variant services skip the picker.

Product variants in campaigns

Set up product variants with options (for example size: 1kg, flavor: Chocolate). The product widget groups dimensions and disables out-of-stock combinations.

Workflow: ad → Ordafy → conversion

1. Create or select the service/product in Business (/services or Products).
2. Share → copy campaign link or embed code (how to get codes).
3. For ads: use the service/product URL as the ad destination, or embed on a dedicated landing page on your domain (embedding guide).
4. Match ad copy to the widget title (same service name and price tier).
5. Track performance in Ordafy Analytics (widget load, booking started, order completed) where available.

UTM and tracking (optional)

Append UTM parameters to share links for Google Analytics:

https://ordafy.com/s/your-org/mens-haircut?utm_source=facebook&utm_campaign=summer2026

Hosted Ordafy pages preserve query strings through checkout where configured.

Multi-item campaigns

Use cart widgets (data-type="cart") for multiple products in one checkout, or add several services in one appointment from the service widget where supported. For a services-only or products-only menu on your site, use data-type="services" or data-type="products" with your organisation slug.

Checklist before launch

• Service/product is Published and in stock / available
• Variants and prices match ad creative (GBP / organisation currency)
• Payment and deposit rules tested once on mobile and desktop
• Allowed embed origin includes your landing page domain
• QR code tested for print materials (events, posters)

Frequently asked questions

Should ads point to Shop or my website embed?

Either works. Hosted Ordafy URLs are fastest to launch; embeds keep traffic on your domain for brand consistency.

Can I promote one package only?

Yes—use a service or product widget with a single variant, or name the variant clearly in the ad and listing.

Where do fees apply?

Card processing and marketplace commission follow Ordafy rules for the channel—confirm on Pricing.

Launch one campaign this week

Publish one hero SKU or package, copy its Share link, and run a small test ad. Overview: widgets overview. Become a provider · Shop.